Sex has recently been started viewed as a need and a very important one at that openly. People were always aware of the need, importance, and priority of sex in human life but didn't have the guts to admit it in public. Probably because of the age old conceptions, society and social stigmas attached with it. Sex was felt to be important even in the earlier days, this can be well gauged from the fact that from time immemorial people tried hard to discover or invent medications that could give respite to the couples from the stinging pain of erectile dysfunction or in layman's term impotence.
Couples today are no longer ashamed or inhibited of admitting their sexual needs, fantasies, and desires to each other and if required in the open also. Though the interior sections of the world are still in a shell regarding sex, the trends are fast changing in the metros and the cosmopolitan areas. Sexual gratification is a must for a good relationship and ED is a big hurdle to this very basic want. ED not only affects the man but also his partner. Nothing can be more upsetting to a man than not getting to hear the sweet moans of want and pleasure from his beloved, than not getting the heavenly feeling of climaxing together, than not getting those wild hugs and those love bites while his beloved is convulsing in his arms.

ED is that hindrance that distances a man from all these utterly pleasurable feelings. ED is a two way road i.e. not only the man but also his mate suffers immensely because he cannot get his organ hot and hard when required. Sex being such an important part of a relationship, couples when deprived of it are bound to feel frustrated and bitter..

However, the good news is that ED is curable. There are convincing and effective ED cures in the market today. In case these treatments prove to be expensive couples can try out measures themselves. Talking out to each other regarding their wants and needs, assuring the man that ED won't lessen the feelings that they share. Sexual wants in a woman who has an ED affected partner can be fulfilled and met by other means like a vibrator or the man can try bringing her to orgasm by his hands or his mouth. Oral sex is not at all harmful in normal conditions contrary to what some people believe. But nothing should be forced in sex. Sex can be enjoyed only when it is spontaneous and willing. ED leaves a person handicapped in the area of sex only by his sex organ. Being innovative can help the cause. It is advisable however that ED is not left untreated.